SourceMedia, publisher of B2B brands American Banker, The Bond Buyer, Financial Planning, and Health Data Management, among several others, announced today a company-wide relaunch of its digital publishing platform in an effort to optimize engagement, cross-platform user experience, and native advertising integration. Health Data Management, Employee Benefit News, and Employee Benefit Adviser are the first brands to receive the digital makeover; flagship American Banker, along with the rest of SourceMedia’s more than 20 titles, will follow in the near future. One of those innovative ways is through native advertising, which the company indicates is a key aspect of the new launch. Sponsor-commissioned articles, white papers, infographics, and videos will be integrated into content feeds without confusing readers, according to SourceMedia. The shift to center a company’s growth strategy around digital growth and innovative marketing solutions—even as SourceMedia still publishes a number of print magazines—is a clear trend in B2B media as print advertising revenues run dry and intimate audience relationships grow ever-more valuable. Moreover, mobile responsiveness is vital to any brand, with audiences increasingly accessing digital content via smartphones. Reston, VA-based Perfect Sense Digital developed the new content management system, which will power an expanded content taxonomy designed to bring accurate, relevant content to the surface. Brooklyn-based digital agency Work & Co. designed the new user experience. Roadblocks remain, though, perhaps the most notable of which are ad blocking and viewability. SourceMedia hopes the new, cleaner site design, as well as more seamless integration of native advertising, will help overcome those challenges. “As a premium B2B network, technology is at the center of our strategy,” said Minna Rhee, SourceMedia chief digital and marketing officer, in a statement. “We are actively developing our internal capabilities and evolving with new technologies that will drive ongoing improvements to deliver more engaging user experiences while providing marketers with more innovative ways to reach their target audiences.” With features like a cleaner interface, responsive design, and continuous scrolling, the company hopes the new platform will better harness the business opportunities afforded by digital media and allow its audiences and clients to more deeply engage with one another. “This is a milestone for SourceMedia, enabling us to deliver on important operational priorities and product strategies,” added David Longobardi, chief content officer, in a statement.
A 3D plastic representation of the Facebook logo is seen in this photo illustration May 13, 2015.Reuters file [Representational Image]In a bizarre incident, social networking giant Facebook has said that it “mistakenly deleted” CEO Mark Zuckerberg’s old posts, some of them dating back to 2007 and 2008.A spokesperson from the company reportedly said many of Zuckerberg’s old posts about Facebook can still be found on the company’s blog and in its newsroom.”A few years ago some of Mark’s posts were mistakenly deleted due to technical errors. The work required to restore them would have been extensive and not guaranteed to be successful so we didn’t do it,” CNET quoted a Facebook spokesperson as saying on Friday.The spokesperson added that they didn’t know how many total posts were deleted.The total number of vanished posts could be significantly higher, as the very nature of the issue makes it extremely difficult to make a full accounting of what exactly has gone missing over the years.”These disappearances, along with other changes Facebook has made to how it saves its archive of announcements and blog posts, make it much harder to parse the social network’s historical record.”This makes it far more difficult to hold the company, and Zuckerberg himself, accountable to past statements — particularly during a period of intense scrutiny of the company in the wake of a string of scandals,” the Business Insider said.