Use caution when harvesting forages after frost

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Several forage species can be extremely toxic soon after a frost because they contain compounds called cyanogenic glucosides that are converted quickly to prussic acid (i.e. hydrogen cyanide) in freeze-damaged plant tissues. Others species have an increased risk of causing bloat when grazed after a frost, those are discussed at the end of this article.Species that can develop toxic levels of prussic acid after frost include annual grasses in the sorghum family, Johnsongrass, shattercane, chokecherry, black cherry, indiangrass, and elderberry. It is always a good idea to check areas where wild cherry trees grow after a storm and pick up and discard any fallen limbs to prevent animals from grazing on the leaves and twigs. The potential toxicity after frost varies by species as follows: ·         Sudangrass varieties = low to intermediate in cyanide poisoning potential·         Sudangrass hybrids = intermediate potential·         Sorghum-sudangrass hybrids and forage sorghums = intermediate to high·         Grain sorghum = high to very high·         Piper sudangrass = low prussic acid poisoning potential·         Pearl millet and foxtail millet = rarely cause toxicityAnimals can die within minutes if they consume forage with high concentrations of prussic acid. Prussic acid interferes with oxygen transfer in the blood stream of the animal, causing it to die of asphyxiation. Before death, symptoms include excess salivation, difficult breathing, staggering, convulsions, and collapse. Ruminants are more susceptible to prussic acid poisoning than horses or swine because cud chewing and rumen bacteria help release the cyanide from plant tissue. Plants growing under high nitrogen levels or in soils deficient in phosphorus or potassium will be more likely to have high prussic acid poisoning potential. After frost damage, cyanide levels will likely be higher in fresh forage as compared with silage or hay. This is because cyanide is a gas and dissipates as the forage is wilted and dried for making silage or dry hay. Young, rapidly growing plants of species that contain cyanogenic glucosides will have the highest levels of prussic acid. After a frost, cyanide is more concentrated in young leaves and tillers than in older leaves or stems. New growth of sorghum species following a non-killing frost is dangerously high in cyanide. Pure stands of indiangrass can have lethal levels of cyanide if they are grazed when the plants are less than 8 inches tall. Grazing PrecautionsThe following guidelines will help you avoid danger to your livestock this fall when feeding species with prussic acid poisoning potential:·         Do not graze on nights when frost is likely. High levels of toxic compounds are produced within hours after a frost, even if it was a light frost. ·         Do not graze after a killing frost until plants are dry, which usually takes 5 to 7 days.·         After a non-killing frost, do not allow animals to graze for two weeks because the plants usually contain high concentrations of toxic compounds.·         New growth may appear at the base of the plant after a non-killing frost. If this occurs, wait for a hard, killing freeze, then wait another 10 to 14 days before grazing the new growth.·         Don’t allow hungry or stressed animals to graze young growth of species with prussic acid potential. To reduce the risk, feed ground cereal grains to animals before turning them out to graze.·         Use heavy stocking rates (4-6 head of cattle/acre) and rotational grazing to reduce the risk of animals selectively grazing leaves that can contain high levels of prussic acid.·         Never graze immature growth or short regrowth following a harvest or grazing (at any time of the year). Graze or greenchop sudangrass only after it is 15 to 18 inches tall. Sorghum-sudangrass should be 24 to 30 inches tall before grazing.·         Do not graze wilted plants or plants with young tillers.GreenchopGreen-chopping frost-damaged plants will lower the risk compared with grazing directly, because animals are less likely to selectively graze damaged tissue. Stems in the forage dilute the high prussic acid content that can occur in leaves. However, the forage can still be toxic, so feed greenchop with great caution after a frost. Also, always feed greenchopped forage of species containing cyanogenic glucosides within a few hours, and don’t leave greenchopped forage in wagons or feedbunks overnight.Hay and silage are saferPrussic acid content in the plant decreases dramatically during the hay drying process and the forage should be safe once baled as dry hay. The forage can be mowed anytime after a frost if you are making hay. It is very rare for dry hay to contain toxic levels of prussic acid. However, if the hay was not properly cured and dried before baling, it should be tested for prussic acid content before feeding to livestock.Forage with prussic acid potential that is stored as silage is generally safe to feed. To be extra cautious, wait 5 to 7 days after a frost before chopping for silage. If the plants appear to be drying down quickly after a killing frost, it is safe to ensile sooner. Delay feeding silage for 8 weeks after ensiling. If the forage likely contained high levels of cyanide at the time of chopping, hazardous levels of cyanide might remain and the silage should be analyzed before feeding. Freezing also slows down metabolism in all plants that might result in nitrate accumulation in plants that are still growing, especially grasses like oats, millet, and sudangrass.  This build-up usually isn’t hazardous to grazing animals, but green chop or hay cut right after a freeze can be more dangerous. Species That Can Cause BloatForage legumes such as alfalfa and clovers have an increased risk of bloat when grazed one or two days after a hard frost. The bloat risk is highest when grazing pure legume stands, and least when grazing stands having mostly grass.The safest management is to wait a few days after a killing frost before grazing pure legume stands – wait until the forage begins to dry from the frost damage. It is also a good idea to make sure animals have some dry hay before being introduced to lush fall pastures that contain significant amounts of legumes. You can also swath your legume-rich pasture ahead of grazing and let animals graze dry hay in the swath.  Bloat protectants like poloxalene can be fed as blocks or mixed with grain. While this an expensive supplement, it does work well when animals eat a uniform amount each day.last_img read more

Deputy Premier supports Trial by Jury return to Constitution

first_img Related Items:aierra missick, clarence selver, Constitutional Review Committee, trial by jury House Member calls for more time on Immigration Bill Facebook Twitter Google+LinkedInPinterestWhatsApp Youth Parliament Launched; Looking for Passionate people Youth Parliament relaunch set for July 2015 Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciaes, 02 Feb 2015 – The presentation in Parliament of the Constitutional Review Committee Report evoked discussion on whether there should be greater education on the TCI Constitution for school aged children. Opposition Appointed Member Clarence Selver suggested; the Education Minister liked the idea.“Bring in our constitution should be taking place within the schools, which I am sure there is some element of it taking place maybe not as detailed as one would wish, but nonetheless as we move forward I think it’s important that our people are aware of the document and the gravitas of this document.” Hon. Akierra Missick in her presentation on the report said she believes the document may be missing something important to some islanders. “That the 15 constituent seats be single constituent seats versus the current 10 constituent seats and then the five island wide districts; I just remembered that there was so much passion…”The Deputy Premier is also pro the return of trial by jury as the right of a defendant, alone. “It’s such a fundamental position to be in as a defendant in a criminal matter where your liberty is at stake that the power should truly rest with the defendant, the person who can lose their position, their liberty.” Recommended for youlast_img read more

New Opportunities in Magazine Manufacturing

first_imgSEE BELOW: From Back-End Support to Revenue Partner (sidebar)Magazine production has changed dramatically in the last few years. Tools and standards that have come to the forefront—ad portals, virtual proofing, online insertion orders, PDFs—which weren’t exactly new, still gained significant ground.Today, publishers and printers know there’s no single solution. Digital asset management and metadata are all being used, but what’s old is new again, with old standbys such as “printing to the numbers” and gray component replacement being resurrected to find cheaper, faster ways to create the final print product.The publisher/printer relationship often boils down to one factor: Price. Financial pressures have grown significantly over the last year and it’s unlikely to change in the near future. But publishers may want to look at the bigger picture and assess whether the cost savings they’re seeing are necessarily worth a corresponding drop in service. Color ManagementColor management continues to be one of the industry’s most vital topics, since improvements in color not only improve the finished product, but can yield production efficiencies and savings through reduced waste.City and regional publisher Niche Media works with its printers to calibrate to the profiles of the presses. “Our make-ready’s are faster, we’re up to color instantly and consistently because of the closed loop color on the presses,” says director of manufacturing Shawn Lowe. “You’ll see more publishers partnering with printers as we all fight to keep clients happy and coming back.” His goal is to reproduce a common ad better than his competitor, while being consistent across all of its publications so that an ad in Gotham is identical in quality to an ad in Michigan Avenue, for example.Gray component replacement (GCR) is a technique for replacing gray tones otherwise made from yellow, cyan and magenta separations instead with black ink. Adopted in 1987 by Newsweek, today Time Inc. sees a broader adoption of GCR ink efficiency software with publishers. “The cost savings are substantial and economic forces should speed adoption,” says Guy Gleysteen, senior vice president of production at Time Inc. “Similarly, virtual proofing has been in the marketplace for several years, but it seems likely that wider adoption in 2009 is inevitable as publishers focus on viable cost reduction technologies. Both are widely deployed at Time Inc.”Tighter press controls will also play a larger role. “What is needed now is the ability of presses, especially Web presses, to have tighter color control,” says Connecticut Cottages & Gardens art and production director Matthew Hageman. “It’s the final piece of the puzzle on the way to printing to the numbers. The front end controls are there, the closed-loop color technology is there. The new generation of presses is getting close, so I think it’s only a matter of time.” One of Quebecor World’s primary technical initiatives in 2008 was assisting with the roll-out of G7 qualification to the Web offset process (the printer claims its Dyersburg, Tennessee plant became the first G7 Qualified Web offset facility in North America). Quebecor World partnered with IDEAlliance to extend G7 Qualification, which began as a sheet-fed process, to Web offset technology.Is Virtual Proofing Taking Off Or Behind The Times? Digital workflows enable printers to combine production services once considered distinctly separate, such as pre-press, printing and distribution. Now they’ve been combined to create a seamless manufacturing process to save time and money without sacrificing quality and service. “It starts with offering a digital and proofless prepress workflow, moves to a lean, but flexible printing and bindery operation, and goes out the door through multi-faceted distribution systems to cover all channels,” says Dan Drake, director of print operations at IPC Print Services. “This allows the publisher to keep advertising open longer because they can submit files later and still get the publication in the hands of the reader faster.”While virtual proofing has existed for years, just 61 percent of publishers used it in 2008 (up from 52 percent in 2007), according to Folio:’s 2008 Manufacturing and Production Trends Survey. “While we have offered it for many years, I believe 2009 will be the year everyone takes a hard look at soft proofing,” says Drake. The systems offer more than just proofing capabilities and more stable PDF formats, he says. “It’s just like the evolution of computer-to-plate, it took some time, but now the process can be trusted.” In  2009, Hearst will continue to implement virtual proofing with its printers, conduct further tests for fully compliant PDF/X-4 files, and “continue to raise the awareness  among the ad community about the importance of including the ISO 12647-7 Digital Control Strip on their supplied proofs for better print predictability,” says William McGuirl, quality assurance director at Hearst Magazines.One production department, which wishes to remain anonymous, tested the concept that when printing with a printer that has calibrated monitors in the press room, provided the front-end calibration matches that of the printer and the front-end set up converts to a profile that matches the paper stock (instead of converting to generic CMYK), the need for proofs is eliminated. “We ditched virtual proofing over the summer. I realized that as long as my monitors were calibrated, and as long as my front end set-up was the same as the premedia set-up at our printer, virtual proofing was unnecessary,” the source says. “The department only uses scatter proofs for the well, which they don’t ultimately send to the printer. They went on press with a number of hard proofs, but didn’t bring them out until the  press was up to color. It was dead on.”Eliminating A Few StepsBlood-Horse Publications has implemented an automatic e-mail notification for when a file is uploaded to an FTP site. “There’s no more watching the site for files. It’s watching for us,” says print operations manager Lisa Coots. Blood-Horse is also using DALiM TWiST, a premedia job processing system, for all of its files. “This allows us to automatically send the files to our printer, Publishers Press, who is also using DALiM,” she says. “As a result, we can view uploaded pages and easily identify pages and forms that aren’t complete.“They can also send a new file as a replacement for a previously sent file, and as a result, “can monitor their system to make sure the new file will get printed,” says Coots. “We‘ve taken advantage of electronic approvals for some print projects. It’s fast, efficient and paperless.”Coots says Blood-Horse is in the process of upgrading the in-house electronic tracking system where “we currently cannot attach digital files to the e-ticket,” which will make the system user-friendly for print and digital, and allow them cross-platforming on some projects. Blood-Horse is investigating an ad system that would allow clients to upload a file, attach it to an insertion order and automatically send it though the DALiM TWiST system. “This will reduce man-hours and make for a more efficient workflow,” she says. Connecticut Cottages & Gardens has seen time-saving benefits from Brown Printing’s Web-based workflow.  “Since we need less time to ship and proof, we’ve been able to extend in-house deadlines. This has given our ad sales team more time to sell,” says Hageman. “It also allows last minute changes that previously would have caused 12 hours worth of chaos to be dealt with in less than half the time at a fraction of the stress.”Ad Portals Draw Small PubsWhile ad portals—which allow advertisers to submit advertising materials electronically and allow the publisher to place the materials into the correct workflow—were once the realm of larger publishers, smaller publishers like Connecticut Cottages and Gardens have begun to use them (although ad portals overall showed little growth over the last year, with 22 percent of publishers using them in 2008 versus 21 percent in 2007).“I think ad portals are going to become big business,” says Hageman. “They save so much time and aggravation. We’ve logged more hours than we can count troubleshooting files for people…I think it can even deter smaller advertisers who can’t afford an agency from advertising at all. The idea that an advertiser can drop a file on a Web site, have it preflighted in seconds, and upon approval be placed into the printer’s workflow, is phenomenal.”  Niche Media’s success with ad portal SendMyAd makes Lowe think that “ad portals will continue to grow and prosper. Anything that will save time, both in allowing for more ad pages, and in delivery speed to the plant, is important.” However, Lowe says that portals can be a double-edged sword. “You have to keep the books open later, but you still have to make your press date and deliver books on time. There’s little margin for mistakes, so the first shot has to be dead on.” Niche Media started experimenting with ad portals more than three years ago, and believes that they will “continue to grow and consolidate,” says Lowe. “Advertisers are also looking for the speed and additional time to get last minute creative to press.” Niche is also starting to convert to InDesign and Acrobat, particularly “after seeing the industry shift to Adobe, to the point where Quark now has a publishing system that is file agnostic and will take ID files,” says Lowe. “The goal is to first reproduce the supplied creative perfectly, since many advertisers are pushing back on poor reproduction.” Postal and Co-MailingPublishers have been adjusting for mailing rates, as Periodicals, Standard or First Class postage will rise by just about 4 percent in May. But as publishers know, that’s not a given. IPC’s Dan Drake says the Intelligent Mail Barcode—the next generation of USPS barcode technology for sorting and tracking letters and flats—could be as big as co-mailing in terms of cutting costs and boosting efficiencies. “The incorporation of the full-service Intelligent Mail Barcode into magazine distribution systems will be huge,” he adds. “It will be mandatory in 2010, but the U.S. Postal Service is expected to raise rates for magazines that do not incorporate it sooner. If you wait until late fall, you could find yourself scrambling.”Traditional WorkflowOvid Bell emphasizes “lean manufacturing” to cut costs, and is pursuing paper deals with vendors that will have an immediate effect for customers. The printer has installed a new perfect binder, which provides a 143 percent increase in production capacity, and is recasting one of its presses as a cover press, including a sheeter for perfect bind covers.  “We’re also working on shorter turn around schedules,” says president John Bell, primarily with monthlies that can maintain production schedules. “In the short-run production arena, there aren’t many.”The industry may see more manufacturing partnerships between publishers in the same market. “Smaller publications may lean on other publishers to help create, print and distribute their magazines and newsletters, due to reduced staff and increased manufacturing costs,” says Coots. “We are all in this together.” Just as publishers are realizing with edit and marketing, there’s only so much that can be cut from the manufacturing process. Lowe says that Niche Media is still  “one of the few publishers who run 50/50 splits. Investments in technology are necessary just to stay in the game today.”SIDEBAR:From Back-End Support to Revenue PartnerPublishers today aren’t just looking to printers for print solutions, but also for revenue generating opportunities. Increasingly, that comes in the form of digital solutions such as digital magazines, but also support (or even full providing) of core disciplines such as content develop and advertising administration.Many publishers are looking to printers to help them connect print and online, with services ranging from digital editions to Web development. “One of the most important trends coming out now are e-books, and yet the newsstand and subscription copies are just as important,” says Shawn Lowe, director of manufacturing at Niche Media. “I think you will see a new co-existence between Web and print where print will drive content on the Web and then the Web will take that content and drive consumers deeper to advertisers. E-books are ready instantly, and will draw attention to the magazines that are coming out soon and drive newsstand sales.”“Content Portability” is one of the new paradigms in a digital age. Intellectual property has its maximum value when it can be repurposed into multiple channels, each of which can generate new revenue streams. That prompted Quebecor World to form The Publishing Services Group in June 2008 by merging the company’s magazine, book and directory businesses. “There is a meaningful opportunity to demonstrate to clients how they can expand their offerings cheaply and efficiently by taking advantage of the Publishing Services Group and certain of its new digital tools including its digital asset management solutions, digital editions, ad and edit portals and electronic communication systems,” says Sean Twomey, executive vice president of The Publishing Services Group. “They create new subscription and direct sales opportunities, as well as advertising upsell possibilities.  They also allow for a more efficient way of versioning editorial and advertising.” In additional to digital editions, Fry Communications offers online video, which can be packaged with digital editions and online directories. “This offers direct contact with the advertiser,” says vice president of sales Steve Grande, who says that the price is “several hundred dollars per unit.” Fry also offers a Web-based infrastructure for creating online yellow pages directory as well as variable data services which helps clients target personalized messages to their audience. “Our role is to move forward to an information distribution company in print, direct mail and online,” says Grande. “More of the requests we’re getting from publishers are related to the work functions the printer can take over and provide as a service and run the gamut from dealing with digital advertising management and providing help desk support for advertisers to dealing with pagination and book makeup. With our direct mail operation, we’re now talking to certain customers about mailing their invoices for them.”last_img read more

The Wilmington Insider For April 15 2018

first_imgWILMINGTON, MA — Below is a round-up of what’s going on in Wilmington on Sunday, April 15, 2018:Happening Today:Weather: A chance of rain and sleet before 7am, then sleet likely between 7am and 5pm, then freezing rain and sleet likely after 5pm. Cloudy, with a high near 33. Northeast wind 11 to 14 mph, with gusts as high as 29 mph. Chance of precipitation is 70%. Little or no sleet accumulation expected.Food Shopping: Food shopping in town this week?  In case you haven’t seen this week’s circulars, Wilmington Apple has you covered:This week’s circular from Market Basket (260 Main Street) can be found HERE.This week’s circular from Lucci’s Market (211 Lowell Street) can be found HERE.Elia’s Country Store (381 Middlesex Avenue) does not have an online circular, but the store posts its hot entree schedule and other specials on its Facebook page HERE.(NOTE: What did I miss? Let me know by commenting below, commenting on the Facebook page, or emailing I may be able to update this post.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email this:TwitterFacebookLike this:Like Loading… RelatedThe Wilmington Insider For February 25, 2018In “5 Things To Do Today”The Wilmington Insider For February 11, 2018In “5 Things To Do Today”The Wilmington Insider For February 4, 2018In “5 Things To Do Today”last_img read more

Time to think about the best watch for back to school

first_img Sarah Tew/CNET Apple Watch Series 4 reading • Time to think about the best watch for back to school Apple revamped the whole feel of its watch a year ago, adding a larger screen and some extras like ECG to spot-check your heart rhythm, or fall detection. You could also just get the older Series 3 and still have GPS, music, on-wrist Apple Pay and speakerphone functions. Apple Watch is absolutely the best way to stay connected on your wrist, and it’s a fun fitness companion. But its limited battery life and higher price, and need for an iPhone to use, might not fit everyone. (And again, you should wait to see what Apple announces in September!)A note on pricing: For the Series 4, don’t pay more than $350 for the 40mm version, or $380 for the 44mm (with standard bands and no cellular). That’s $50 off the Apple Store price, and the general “street price” for these models. For the Series 3, you want to get the 38mm for $200 or less, the 42mm for $230 or less — that’s $80 off list price. See at Amazon 1 Fitbit Versa Lite Read about the Garmin Vivoactive 3 Comment Aug 30 • Hate subscription software? Photoshop Elements and Premiere Elements are on sale for $60 each Read about Fitbit’s latest trackers Read the Amazfit Bip review Aug 29 • Best college laptops for 2019 If you’re a serious runner who wants something with longer battery life for GPS, Garmin’s smartwatch might be for you. It lasts about 13 hours on standalone GPS, or a week for everyday on-wrist use. A step-up model offers music, if you think you’d want that. Aug 29 • Our favorite back-to-school picks for 2019 Fitbit’s attempt at a smartwatch works best as a casual way to track stats and load a variety of crazy watch faces. It can be worn while swimming (but only the step-up regular Versa can do swim tracking), has a longer battery life (lasting four days) so it can track sleep, gets phone notifications, and tracks heart rate, but it doesn’t have GPS (you can use your phone’s GPS to track runs, though). Still, for everyday fitness, it’s an excellent budget choice at around $160. But again, you can also wait to see if any price drops or updates come in the fall. Amazfit Bip Read the Samsung Galaxy Watch Active review Josh Miller/CNET See at Amazon Wearable Tech Angela Lang/CNET Fitbit Fitness Apple Share your voice See at Amazon Aug 29 • Save up to $500 on Microsoft Surface laptops and tablets Samsung may also have a new watch soon, so let’s see what happens. But the version that arrived in the spring is a great, affordable, full-featured $200 watch that can do almost anything, and pairs well with Android phones. Samsung’s fitness tracking features are also a lot better than you might think. Samsung Galaxy Watch Active Samsung Galaxy Watch Active and Apple Watch Series 4. Angela Lang/CNET School is closer than you think, and odds are, you’ll be running around a lot once you’re back. Something useful on your wrist could help, as long as you know what you want to use it for. Smartwatches and fitness trackers can be fantastic companions for a busy campus life, from the obviously popular Apple Watch to social fitness companions like Fitbit. Whether you value staying connected to your phone, high-performance fitness tracking, or a little helpful motivation on a budget, here are some solid picks.These all come with one giant caveat, however: Students may wish to ask for an IOU for now. That’s because Apple is expected to release its newest watches in the fall — and other brands may well follow. That said, if you need something now, here are our top picks.Note that CNET may get a share of revenue from the sale of the products featured on this page.   See at Amazon Back-to-School Tech Gift Guide Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. Garmin Vivoactive 3 The Bip is affordable, and its battery life and always-on screen are great. It’s almost like a modern version of a Casio watch. The phone app feels a little off-brand compared to Samsung, Fitbit, Google and Apple’s apps, but it’s fine. The best part of Bip is how long the battery life is (weeks), and how it can be worn anywhere, even swimming. The Bip can do some basic fitness tracking, but it’s great as a casual watch that can also get phone notifications. And it’s usually $80 or less.Read: Apple Watch vs. Amazfit Bip See All • See at Amazon Sarah Tew/CNET Tags Andrew Hoyle/CNET Read the Apple Watch Series 4 reviewlast_img read more

The EU Data Privacy Regulation Vexing Mark Zuckerberg Is a Huge Opportunity

first_img Enroll Now for Free This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. 6 min read Odds are, your personal data was stolen in the past year. With more than 87 million Facebook profiles breached in the now infamous Cambridge Analytica debacle and 145 million credit profiles stolen in the Equifax breach, well over half of Americans are recent victims of data theft. (Of course, you might have been hacked in both breaches, not just one.)During the recent congressional grilling of Facebook CEO Mark Zuckerberg, there was much discussion of regulation to strengthen data privacy in the US. While this would no doubt represent a step forward, the reality is that there is already a sweeping suite of data privacy regulation that will go into effect on May 25th, 2018 known as General Data Protection Regulations or GDPR. While the regulation comes from the EU, it will — contrary to popular belief — effect tens of thousands of US-based companies. Zuckerberg himself was grilled on GDPR and, in a revealing candid shot taken of his notes, indicated that Facebook is not yet GDPR compliant.Becoming GDPR compliant requires meaningful investment, but failing to do so could jeopardize your customer relationships while doing so efficiently will help you pull ahead of competitors. Bottom line: GDPR compliance can provide meaningful competitive advantage from a marketing and customer relationship perspective whether required for your startup or not.Disclosure time: I am not a lawyer. I thought about getting a JD once and even bought an LSAT prep book but that’s as close as I came. The advice below is distilled from discussions with lawyers and startup CEOs.Related: The New EU General Data Protection Regulation: Big Data Protection Gets PersonalWhat is GDPR?GDPR is focused on data that can, directly or indirectly, identify an EU resident. It imposes a series of requirements on companies involved with the processing of such data, whether they are controlling the use of that data or merely acting on behalf of another. Here’s a substantive but digestible summary from a British law firm.There are a variety of fairly sweeping provisions around consent, right to erasure, data governance and more which will require significant changes for most startups that are affected by GDPR. Which leads us to the critical question: which startups should care about GDPR?Many CEOs I’ve spoken with think GDPR only applies to EU-based companies. This is not the case. The regulations are “extra-territorial,” meaning they can apply to companies involved with the processing of EU personal data in the context of marketing goods or services and/or monitoring EU individuals, regardless of where they’re based.But the new regulations don’t stop there. They also have “pass-through” components, which means that any company which processes EU data must have a fully GDPR-compliant tech stack. So if you’re a startup based in the US which only serves US-based customers, but some of those customers process EU data, you very well may need to demonstrate GDPR compliance. The GDPR sets out penalties of up to 20 million Euros or 4 percent of global revenue (whichever is higher) for relevant infringements, and regulators with their increased enforcement powers show a keen urge to use them.But potential fines are likely not the most compelling reason for startups to invest in compliance efforts.The most compelling reason for startups to invest in GDPR compliance is to build a competitive moat, allowing them to serve customers who demand compliance and box out competitors who can’t. Over the past six months, I have heard from a growing chorus of startup CEOs whose customers have asked them to demonstrate GDPR compliance. This wave may accelerate after May, particularly for startups that serve more enterprise-level customers. The startups that invest in compliance now will be best positioned to drive a wedge between themselves and competitors in terms of addressable market.Related: A ‘Wait and See’ approach for GDPR Is Going to Be Pricey for U.S. Organizations Doing Business With the E.U.How do startups get compliant?GDPR is a body of regulations which will be applied and interpreted to a specific situation. There is no binary “have it or not” certification program. There is no stamp of approval provided by a third party governing body indicating compliance. As such, startups have to use judgment to determine when they have invested sufficiently to become compliant.The North Star here is, listen to your customers. They will ask for specific items to demonstrate compliance and you should invest to get ahead of those requests. Don’t fall into the trap of over-investing in expensive resources you may not need. Open, ongoing dialogue with customers will help you determine appropriate investment levels, which may change over time as regulation and enforcement evolve.The first step to GDPR complians is assigning an internal champion. This role is played by a variety of functions at startups, from general counsels to product leads. A growing number of startups are hiring compliance leads and justifying the expense in the name of competitive differentiation. Regardless of who it is, a teammate has to have GDPR compliance as a key performance objective. Tiffany Morris Palazzo, general counsel and VP of Global Privacy at Lotame, puts it well: “It’s a mistake in this day and age to not have someone internally who is tasked with thinking about privacy. It doesn’t have to be a lawyer. It does have to be someone with strong accountability.”Step two is conducting an assessment of current compliance. There are a variety of assessment tools out there, from entirely self-guided to full-suite service providers. This guide from the UK’s Information Commissioner’s Office is the best assessment overview I’ve come across.If you’re looking for external assessment help, be careful with your selection. There is a plethora of GDPR consultants touting any number of services. Often, they are accustomed to dealing with larger companies and don’t have experience applying GDPR to startups. Further, their incentives are generally aligned with selling more services, so if you go down that path, you’re likely to end up with porridge that’s too hot and a bank account that’s too low. If you decide to hire legal help, work with a lawyer who has both GDPR and startup experience.The key to any assessment and compliance strategy is documentation. You need to assemble a clearly labeled packet of all of the efforts you’ve taken toward compliance. This should be in whichever format you find your customers most commonly asking for. Remember, since there is no GDPR certification document, it’s up to you to convince your customers that you are compliant.While these regulations are likely not what startup CEOs dreamed they’d be spending their time on in 2018, those that do it well will build a competitive moat allowing them to serve customers their competitors can’t. In a world of increasing startup competition, GDPR could be a blessing in disguise. Opinions expressed by Entrepreneur contributors are their own. April 30, 2018 Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Nowlast_img read more