Espotting donates £20,000 after online vote

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 19 January 2005 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Online advertising company Espotting has donated £20,000 to four international charities instead of sending Christmas cards. The amounts given depended on an online vote by clients and other site visitors in the run-up to Christmas.Save the Children received 42% of the vote so was given £8,400. The Association for International Cancer Research (AICR) received 24% so got £4,800. Amnesty International received 20% of the vote so was given £4,000; and UNAIDS received 14% so was given £2,800.It is not clear if any of the beneficiary charities managed to marshal their supporters to vote for them before the Christmas deadline. But, if your charity is ever listed in a beauty parade like this, it would certainly make sense to send an email alert to supporters encouraging them to vote and maximise your charity’s share of the donation. Advertisement Espotting donates £20,000 after online vote  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital Research / statistics Tradinglast_img read more