Atlantic appoints new CEO

first_img Tagged with: Ireland Howard Lake | 1 February 2007 | News Atlantic appoints new CEO Atlantic focuses its grantmaking on four areas of social concern: ageing, disadvantaged children & youth, population health, and reconciliation & human rights. The foundation makes most of its grants in seven geographic regions: Australia, Bermuda, Northern Ireland, the Republic of Ireland, South Africa, the United States and Viet Nam.  18 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img The Atlantic Philanthropies, one of biggest foundations in the world, has appointed a new chief executive. Gara LaMarche, a seasoned human rights advocate, philanthropic leader and foundation executive, replaces Irish man John Healy from April 2007.LaMarche, 52, has been Vice President and Director of U.S. Programs of the Open Society Institute, an international foundation, since 1996. As Chief Executive Officer, LaMarche will work with the Board and Atlantic’s Founding Chairman, businessman Charles F. Feeney, to oversee a limited-lifetime foundation. Atlantic intends to disburse its remaining endowment of approximately $4 billion and complete its active grantmaking by 2016. It will cease operations soon thereafter. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving.last_img read more

Nathan Phillips and the face of fascism

first_imgThousands of Indigenous peoples from across the U.S. and Canada, from Guatemala and the Caribbean to Australia and Papua New Guinea, gathered on Jan. 18, for the first-ever Indigenous Peoples March in Washington, D.C. Starting outside the Bureau of Indian Affairs, people then marched to the National Mall for a rally. The march was called to raise awareness of issues affecting Indigenous nations and communities around the world, including border control, police brutality, protecting Native lands and especially the epidemic of Missing and Murdered Indigenous Women, Girls and Two Spirits. Toward the end of the rally, some of the marchers proceeded toward the Lincoln Monument for a closing. ( the group approaching the monument was Vietnam-era veteran and Omaha elder Nathan Phillips. This elder was drumming and singing when they entered the area where there was a crowd of MAGA-hat-wearing white male students from Covington Catholic High School in northern Kentucky. The white students began to whoop and taunt the Native marchers. They chanted and gestured with the racist Atlanta baseball fans’ “tomahawk chop” to harass and intimidate Phillips and the other Native people coming into the monument area.One of the students, Nick Sandmann, moved to confront 64-year-old Native elder Phillips, blocked him from moving and stared, inches away, in his face. Phillips reacted in the situation responsibly, as he began to sing and play the American Indian Movement song into the face of hatred. Phillips is a former director of the Native Youth Alliance; he also holds an annual ceremony honoring Indigenous veterans in Arlington National Cemetery.Covington Catholic, an expensive male-only prep school, had sent the students to D.C. to participate in the annual march against women’s reproductive rights. There were priest chaperones at the scene. According to witnesses, the priest at the monument had apparently approved of the students launching into racist anti-Native chanting.The face of a fascistCovington High has a history of racist and bigoted behavior in its student body. It has allowed students to put on “blackface” to harass Black players on opposing school teams. A young woman broadcast a video of being aggressively and threateningly harassed on the street while walking past of group of Covington students. Another video recorded the students as “looking for a fight.”Covington Diocese made the news May 2018 when student Christian Bales was banned from giving the valedictorian speech at Holy Cross high school because he is gay. ( Current Trump-appointee White House counsel Pat Cipollone is a Covington graduate.Native people have a history of genocide and a long memory of what genocide looks like — similar to the knowledge in the Black community of lynch mobs and slavery. Indigenous people face racist incidents every day. What was different this time? This footage went viral and everyone saw it. The face of the white student who got in Nathan Phillips’ face and blocked him from walking away from the monument was the face of genocide and hatred. Most of the faces in his crowd held that same grinning sneer — that is the face of a fascist. But this time the world was watching. Black people saw a look on a white face which is “all too familiar.” Poor whites saw rich boys acting as a public menace in D.C. and knew they’d get away with it. Antifascists saw the hate-filled faces they had seen in Charlottesville, Va., in August 2017. Everyone saw the hate-filled eyes and smirk of someone who wants to hurt or kill you — the look of a racist, a woman-hater, a homophobe or a transphobe. Once you have seen that look, that face, you don’t forget it.So non-Native communities got, for once, a close-up look at that face in a near-mob attack on a Native veteran elder. And conversations erupted online about racism against Native people — among African Americans, Latinxs, Asians, Arabs, as well as whites who oppose fascism but have no consciousness about Native lives. An education about Indigenous lifeThis was an education about Indigenous life for millions. The last time this happened was briefly during the struggle against the Dakota Pipeline at Standing Rock reservation. The footage of North Dakota sheriffs using water cannons, rubber bullets and stun grenades to attack Native water protectors and land defenders at Standing Rock in freezing winter weather was rare and hard-fought-for media coverage.Native erasure (the across-the-board exclusion of Indigenous peoples and nations in the media, education and consciousness) kicked back in rapidly after the Lincoln monument incident as Covington student Nick Sandmann was coached by the Runswitch PR firm, run by a longtime Republican operative, and provided with talking points. The corporate media rushed to whitewash the racist mob and paint them as “innocent,” just as if the networks had been handed a State Dept. press release. And the well-known excuse dredged up whenever rich white youth have done crimes of havoc began to echo through the media — but “they’re good boys.”Dallas Goldtooth, spokesperson for Indigenous Environmental Network, stated, “The behavior … that the kids enacted is utterly inexcusable — the longer videos show a deeply rooted sense of superiority and privilege that white people feel toward Indigenous people.  Let’s call it out for what it is — white supremacy.”(, Jan. 27)Trump invited Sandmann to the White House — an act like many of his public events designed to encourage racist attacks. Native media and spokespeople — see #NativeTwitter — have received hundreds of hate mails and threats this past week. ( the window was open for a short while. Stop Native erasure. Smash white supremacy. Build Black and Brown solidarity.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img read more

Horoscope: February 18, 2021

first_imgHoroscope: April 30, 2021 Twitter Linkedin Horoscope: April 30, 2021 Horoscope: May 2, 2021 Tamia Banks Linkedin Horoscope: May 2, 2021 Facebook Twitter ReddIt Tamia Banks printA baby born today has a Sun in Aquarius until 5:44 a.m., when the Sun enters Pisces and a Moon in Taurus.HAPPY BIRTHDAY for Thursday, Feb. 18, 2021:Magnetic, philosophical and empathic, you follow the beat of your own drum. This year, however, you embark on a project with others that proves very successful. Hire a manager to look after the mundane details of life, and you’ll be enriched. If single, you feel cut off from others, and this year it’s not likely you’ll commit. If attached, utter bliss, as you’ve found your twin. CANCER is as sensitive.The Stars Show the Kind of Day You’ll Have: 5-Dynamic; 4-Positive; 3-Average; 2-So-so; 1-DifficultARIES (March 21-April 19)★★★★You’ll be thinking about security and stability. Purchase supplies for projects. You find arts and crafts or other items you make or build a source of pleasure and profit. A true transformation begins today. Tonight: No need to worry; just don’t be careless.TAURUS (April 20-May 20)★★★★★You’ll attract a great deal of attention today. Push yourself forward; believe in yourself. This is the time when almost anything could happen. Your warmth and confidence will lead to a new opportunity coming up. Tonight: What you make of your potential.GEMINI (May 21-June 20)★★★You’ll be more reserved than usual. Control worries. Be aware of how your mind-set creates the world you live in. Holistic healing is helpful if someone close to you has a health problem. Tonight: The well-being of family members is the focus.CANCER (June 21-July 22)★★★★★You will have new insights into friendships and will see how the people you’re attached to are growing and changing. You will get in touch with personal goals and wishes, deciding on which priorities are really important. Tonight: A profound night.LEO (July 23-Aug. 22)★★★★★You can turn a tense situation into a chance to shine and strengthen your position if you study it carefully. Everyone seems to be noticing you. Make the most of this by projecting a polished, dignified image in all situations. Tonight: Relax.VIRGO (Aug. 23-Sept. 22)★★★★★The pace quickens. You get some new opportunities and lucky breaks today through friends, and possibly through a foreign-born friend. You’ll be confident and courageous about exploring new ideas as well as new surroundings. Tonight: You could do some (remote) public speaking.LIBRA (Sept. 23-Oct. 22)★★★Today tempts you to overindulge. Try not to stray too far from your diet or budget. Complete errands or really important work before relaxing. It’s easy to procrastinate a bit. That’s fine if you don’t go to extremes. Tonight: Your determination and confidence are renewed.SCORPIO (Oct. 23-Nov. 21)★★★★You can settle any legal matters amicably. Be aware of how others are advising you, and balance their advice with your own insights. File documents; complete paperwork and forms. An oddly satisfying day. Tonight: Go out on a real date!SAGITTARIUS (Nov. 22-Dec. 21)★★★You will pursue work and will expect a great deal of yourself and of your associates. Communication is essential in helping them materialize. Don’t overload your schedule. A little recreation will actually improve your performance. Tonight: Get some extra sleep.CAPRICORN (Dec. 22-Jan. 19)★★★★★There can be a sudden romantic attraction. Maintain balance and get to know the new friend a bit better. You’ll be adventurous and can gain experience following some type of speculation or risk-taking. Tonight: Young people make you aware of your priorities.AQUARIUS (Jan. 20-Feb. 18)★★★★A family member who has been out of touch calls, writes or visits. Analyze habits and patterns for insights into domestic decisions. It’s a good day to add beauty to your surroundings. There is a sense of deja vu with relatives. Tonight: New home furnishings.PISCES (Feb. 19-March 20)★★★★★You won’t enjoy solitude today, preferring action to tranquility. You’ll be more confident, goal-oriented and doing some extra neighborhood trips. Others see you as a role model. Your vitality is high, and you can accomplish a great deal. Tonight: Catch up with a sibling or neighbor.Born today: Editor Helen Gurley Brown (1922), writer Toni Morrison (1931), actor John Travolta (1954) Tamia Banks Facebook Horoscope: April 29, 2021 Tamia Banks ReddIt + posts Previous articleTCU campus reopens Saturday, classes to resume MondayNext articleHoroscope: February 19, 2021 Tamia Banks RELATED ARTICLESMORE FROM AUTHOR Horoscope: May 1, 2021 Tamia Banks Horoscope: April 29, 2021 Horoscope: May 1, 2021 Horoscope: April 28, 2021last_img read more

‘Killjoys’ invade Castletroy playground car spaces

first_imgNewsLocal News‘Killjoys’ invade Castletroy playground car spacesBy admin – February 6, 2012 679 Twitter WhatsApp Facebook Advertisement Emailcenter_img Linkedin INCONSIDERATE parents and car-owning college students are labelled as killjoys by families with young children wishing to access the playground amenities at the beautifully appointed Castletroy Park. The purpose built car park has signage which clearly indicates that it it is for park users only.However, complaints have been made to the Limerick Post that it is virtually impossible to find a space at specific times at school-times.Sign up for the weekly Limerick Post newsletter Sign Up Said one irate parent: “It is being used as a drop-off and collection point for students at Castletroy College.“There is a constant stream of school-bound traffic both in and out of the car park, which in itself, presents a danger to parents with children wishing to avail of the play area”.When the Limerick Post arrived on one afternoon, the car park was completely full (see picture), yet there wasn’t a child or parent to be seen in the vicinity.Two adults were spotted walking in the park.A woman driver, with two children in the back seat, failed to find a parking spot and drove on.On another visit, a similar situation existed.A park attendant explained to the Limerick Post that there were periods each weekday when parents avoided taking their children to the playground because of the difficulty in securing a car space.“As you can see, the car park is now full but hardly a person in sight.“There are even students with their own cars and who leave them here all day.“It is most unfair…this facility was specifically built for families with young children and those who want to take a leisurely stroll. It is like this at mornings, lunch time and early afternoons”.A spokesperson for Limerick County Council confirmed they had received complaints from visitors to Castletroy Park.At the time of going to press, The Limerick Post awaits a response from Castletroy College. Print Previous articleWild Atlantic Drive to reinvent region as tourist destinationNext article50- year-old widow jailed for carrying drugs adminlast_img read more

Irish Water completes works to provide safe and secure drinking water…

first_imgAdvertisement IRISH Water has completed upgrade works to the Croom Water Supply Scheme which will help ensure a clean, safe and secure supply for the area into the future.This investment benefits over 1,700 customers and has led to the removal of this supply from the EPA’s Remedial Action List (RAL).Sign up for the weekly Limerick Post newsletter Sign Up Previous articleScéalta Grá na hÉireann – 6-part series about Ireland’s Greatest Love Stories Grace O’Malley & Iron Richard Bourke Wednesday 17th 8:30pm TG4.Next articleLimerick Company among the winners at National Enterprise Awards Staff Reporter Irish Water continues to work with our Local Authority partners, contractors and others to safeguard the health and well-being of both staff and the public and to ensure the continuity of critical drinking water and wastewater services. Irish Water would like to remind people to follow the HSE COVID-19 advice and ensure frequent handwashing. RELATED ARTICLESMORE FROM AUTHOR Linkedin Facebook Twitter Donal Ryan names Limerick Ladies Football team for League opener Limerick Ladies National Football League opener to be streamed live Billy Lee names strong Limerick side to take on Wicklow in crucial Division 3 clash center_img TAGSKeeping Limerick PostedlimerickLimerick Post The works comprised the development of a new production well, disinfection system and supporting infrastructure to supplement the existing supply to Croom.Bringing this additional source on stream also improves the resilience of the local water supply, particularly in times of drought.The development of this new source, located near the Croom bypass, will increase the volume and quality of water available for homes and businesses in the area and reduce the likelihood of unplanned supply disruption.Paul Cremin, Irish Water’s Asset Delivery Lead, said, “The is an important upgrade of the Croom Water Supply Scheme which will help secure the supply for Croom, Banogue and surrounding areas. Combined with other related upgrades in the disinfection and telemetry systems, it will help improve the safety, security and resilience of the supply.“Croom is a growing and vibrant village and having a safe, secure water supply is essential to its ongoing development. For this reason we are very pleased to have completed this important upgrade to the water supply infrastructure in the area.”This project is one example of how Irish Water is working in partnership with Limerick City & County Council every day to address deficiencies in Limerick’s water network and safeguard water supplies for communities around the county. Upgrade work is also underway at present in Pallagreen, Oola and Fedamore. Roisin Upton excited by “hockey talent coming through” in Limerick Print LimerickNewsIrish Water completes works to provide safe and secure drinking water supply to CroomBy Staff Reporter – February 14, 2021 95 WATCH: “Everyone is fighting so hard to get on” – Pat Ryan on competitive camogie squads Limerick’s National Camogie League double header to be streamed live Email WhatsApplast_img read more

How Brian Griese channeled childhood grief into a lifelong mission

first_imgJoe Faraoni/ESPN ImagesBy: ERIC MOLLO, ABC News(NEW YORK) – Former quarterback and current ESPN Monday Night Football analyst Brian Griese had plenty of on-field success across his collegiate and professional career. A national champion in 1997, he entered the NFL Draft and went on to play 11 seasons and win a Super Bowl. For many of those years, however, he was trying to process a tragedy that occurred in his childhood: the loss of his mother.“I was angry… at God for taking my mom from me because she was such a wonderful person. She was a nurse and she cared for other people long before she cared about herself and was just a wonderful person.”Brian was 12-years-old when his mother passed away from breast cancer, and says it took him years to actually process the grief because he was reluctant to share his feelings for a long time.“You’re really at a very formative stage in your development. And I remember feeling like I was the only 12 year old boy in the world that had just lost his mom.”It even brought on a range of emotions that, while not drawing much public attention, manifested in negative ways across his life:“My ability to form relationships, my work in school, the way that I interacted with people… I had a hard time dealing with the media. I had built these walls around myself so that I can only depend on me to get through tough times. And so when I started losing games in the NFL and the media started to talk negatively about me, I put those walls up even higher and it was a self-destructive way of approaching it… It impacted me in a negative way throughout my life from 12-years-old all the way until 2002.”That was the year Brian channeled his grief into action. Along with his wife Brook, a licensed clinical psychologist, Brian founded the non-profit Judi’s House, named after his mother. Its mission is to help connect and heal children and families who are grieving the loss of a loved one.Griese reflected on the achievements of Judi’s House in a conversation with ABC News on Thursday, Children’s Grief Awareness Day. “I had this great opportunity as a professional athlete and a great platform to give back, and I knew that I wanted to help a population that was experiencing the tragedy of losing a loved one, whether that’s a mother or father, brother or sister. And I wanted to support them through that that dark time. I knew that we could prevent some of the negative outcomes that I felt, whether it’s stress, anxiety, depression, teen suicide. We could help to prevent some of those things by building positive coping skills in kids and bringing them together with other children that were experiencing the same thing…. That was the genesis of Judi’s House. And for the past 18 years, we’ve done that work. We’ve served over eleven thousand children and caregivers in that time.”One of his foundation’s proudest achievements is the way they are able serve people from different walks of life: “All socioeconomic statuses, all race, religion, creed, and we do so free of charge. When we first started out… we had a lot of folks that came that were from challenging backgrounds because the free service for them was a big deal. And folks that came from more advantaged backgrounds, you would think would go to see individual counselors because they could afford that. What we found now is we have both, from all socioeconomic statuses, that come into this house.”This year, as Judi’s House acknowledges Children’s Grief Awareness Day, they do so amid a pandemic that has caused grief and heightened anxiety for many families. Griese says the foundation has had to adjust, and feels now is as important a time as ever to help connect people to one another and process grief together:“The in-person part of what we do is critical… so we pivoted pretty early on in March to providing telehealth services, counseling services… and we added in video portions of that in June… But it’s important that we continue to provide that connection to our families because their grief does not stop because of COVID and the pandemic. I think more people are going to be aware of grief and loss because of what we’re all experiencing. It’s a time where I would encourage people to create the space to talk about loss and to talk about death. We are a grief-avoidance society, and I think we need to do a better job of having these conversations among adults and then extrapolating that to conversations with our kids, which is probably most important.”Copyright © 2020, ABC Audio. All rights reserved.last_img read more

As smash and grab raids rise, are agents ready?

first_imgPicture: Evening StandardEstate agents should check their insurance policies following a wave of smash and grab raids recently by scooter gangs targeting branches, says a leading insurance broker.The problem was highlighted last week when a scooter gang duo broke into an estate agent branch in North London by attempting to smash the front window, only for the entire piece of glass to fall on one of their heads as it came off its moorings (pictured, right).The CCTV footage obtained by the Evening Standard shows one of the thieves being knocked to the ground before regaining his composure and stealing a large Apple iMac from the branch of Flats & Houses in Stamford Hill (pictured, below).The two were later arrested and are due to appear before magistrates in Haringey charged with burglary and aggravated vehicle taking.“I have lost track of how many examples I have seen on scooter gangs over the last few months,” says Oliver Wharmby of specialist property industry insurance broker Lonsdale (pictured, below).“We have seen three cases of “smash and grab” and one of vandalism in the last week alone.“Typically, agents who lease their branch are responsible for the shop-front window which is not always covered as standard under a commercial combined insurance policy.“The average cost to replace a plate window following a smash and grab raid is approximately £1,500.“This is before you factor in whether any items such as signage, display units or lighting have been damaged or stolen.“The business interruption usually lasts a day or so, however it never looks great having a boarded-up window.”Oliver also says agents should ensure they have a good cyber insurance policy because, as the Stamford Hill burglary showed, thieves usually concentrate on stealing high-value computer equipment when they break in.“The risk of data loss poses a completely separate threat which, depending on the terms and conditions of the policy, would fall under a cyber or professional indemnity policy,” says Oliver.“The consequential loss attached to data getting in to the wrong hands can be potentially devastating to any business and especially through brand reputational damage.”Oliver Wharmby Lonsdale insurance scooter gangs estate agent burglary October 30, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » As smash and grab raids rise, are agents ready? previous nextAs smash and grab raids rise, are agents ready?Insurance broker Lonsdale says it has seen claims for three smash and grabs and vandalism in just one week, and cautions agents to check their policies as gangs target computer equipment.Nigel Lewis30th October 201701,138 Viewslast_img read more

I Love Peach Blossom

first_imgReview by Rees Arnott-Davies.One anticipates when seeing a play in a foreign language (especially one so distant as Mandarin) that something is always going to be lost in translation. Unfortunately, this was very much proved to be the case by ‘I Love Peach Blossom’, a play seeming to offer so much, but unfortunately failing to deliver. Sitting in the audience watching the breakdown of not only a relationship, but also reality, I felt all too shackled by the prison-house of language.       This is not to say that ‘I Love Peach Blossom’ didn’t have its moments. In particular, the progression from comic to tragic is carried out practically without fault, adding to the dramatic effect. Furthermore, the blurring of the lines between the suffocating reality that engulfs the lives of the characters, and the impossible play that they are trying to stage, is ultimately successful. One gets a very real sense that fiction is, for the characters, the only reality that they can escape to when their lives have reached an impasse or they are close to collapsing about their heads. And it is this sense of a deferring of the inevitability of the passage of life, which raises the play up, which makes believable what one might otherwise consider too simplistic or two-dimensional.Unfortunately, these moments of excellence are undermined by more material problems. The fact that the play is translated for the audience on a screen behind the actual stage can, at its best, lead to unintentional Brechtian moments of alienation, and at its worst lead to an entire breakdown in the dramatic project. I will not go into specifics, but needless to say, it is inadvisable to place the concluding revelation on the play slap-bang in the middle of the stage before the final scene has even started. Equally, the translation leaves more than a little to be desired, demeaning a script that might in the right hands have sparkled with vitality.        Nonetheless, one must always jump at the opportunity of experiencing a cultural production from outside one’s own social background, and if you were to take nothing at all away from seeing I Love Peach Blossom apart from the realisation that there is another side to theatre besides that approved by the Arts Council of Britain, it would still be worth it.last_img read more

UK bread price rises up the world ranking

first_imgUK supermarket bread remains among the cheapest in the world, latest figures from the Economist Intelligence Unit (EIU) indicate.The data, supplied exclusively to British Baker, indicates that UK supermarket bread is cheaper than that on sale in supermarkets in countries including Bangkok in Thailand, Rio de Janeiro in Brazil, Lagos in Nigeria and Santiago in Chile. A kilo of bread in a supermarket in London cost 73p, making London the 33rd cheapest city in the world for supermarket bread. And in Manchester, the other UK city in the survey, supermarket bread came in at 66p, 24th cheapest in the world.The survey reveals that the most expensive supermarket in the world to pick up a loaf is in Seoul, South Korea where it costs £2.73 for a kilo.The EIU’s ranking of bread prices in 128 countries around the world was gathered by mystery shoppers in March 2007. Prices are worked out for each city by taking the weight and cost of a typical loaf of bread and calculating price per kilo. Shoppers visit a supermarket, a mid-priced retailer and an upmarket foodhall.The latest survey reveals that the average price of a kilo of bread in London is £1.19, which makes it 72nd on price out of the cities surveyed. But UK bread may be rising up the world ranks. London’s last average price tag, in September 2006, was £1.09.last_img read more

Wholly confusing

first_imgThe Whole Grain Stamp – a nifty little black and yellow food packaging label that has done wonders for the bowels of our American cousins – was launched recently into the UK, in a move that would have our back-page dietician Dr Allinson rolling around joyfully in his grave.Equally chuffed was ingredients supplier British Bakels, which launched the stamp into the UK at the Baking Industry Exhibition in April, on the back of a multi wholegrain bread mix for craft bakers. Supermarket Morri-sons ran with the idea, featuring the stamp on its in-store Multi Wholegrain Crusty Cob bread, made with Bakels’ mix, as a four-week manager’s special, but the promotion has since ended.Since then, however, a problem has arisen. The trouble is that the Advertising Standards Authority (ASA) last month ruled against Nestlé featuring portion advice in its cereals advertising, thus fudging the issue on what can and cannot be marketed regarding whole-grain bakery products. A sticking point was Nestlé’s ’On your way to 3-a-day’ message in ads. So where does this leave the fledgling Whole Grain Stamp in the UK?At present, the label features the typical amount of whole grains per serving, alongside the words “Eat 48g or more of whole grains daily”. But this is based on a joint recommendation from the US Department of Agriculture and the Department of Health and Human Services in the US – not guidance from the UK’s Food Standards Agency (FSA).Explaining its ruling, the ASA cited a lack of “consensus of opinion among experts” over the specific quantity of wholegrain food that people should eat on a daily basis. It also said the 3-a-day message caused confusion for consumers, who – some might say – have barely gotten to grips with five-a-day fruit and veg.== UK POSITION ==So where does the UK stand on whole grains? The ASA based its ruling on FSA’s guidance, which pointedly refuses to give a specific recommendation on how much whole grain people should eat. It says: “There is insufficient evidence from epidemiological studies suggesting a beneficial impact of consumption of particular frequencies of whole-grain intake on overall health.”Try telling that to Cynthia Harriman, director of food strategies at the Whole Grains Council, who told BB that the research was stacking up in support of the benefit of whole grains, including from the World Health Organisation. “There is overwhelming research reflected in various government guidelines; country after country is really making a big push for whole grains for the better health of their citizens,” she said.The FSA has commissioned two trials to assess the impact of increased consumption of wholegrain foods on the risk of cardiovascular disease, but an outcome is not expected until late 2009. So until then, there is unlikely to be any movement on wholegrain portion guidance.This is despite a consensus being reached in the US and Canada on the ’three-a-day’ recommendation. The Whole Grains Council – a not-for-profit body set up in 2003 – developed the scheme in the US and it has chimed well with consumers, prompted by wholegrain guidance in 2005 and a clarification in 2006. Sales of whole grains have since gone through the roof.From April, the scheme was showing signs of early momentum in the UK, with upmarket sourdough bread brand La Brea jumping on board (any company can apply for a licence to carry the label for a fee). Now the ASA has confused the matter for manufacturers and retailers. Paul Morrow, MD of Bakels, said: “It was a ruling on advertisements, not point- of-sale materials, but it certainly would be a warning to steer clear of the ’three-a-day message’.”Trading Standards officer David Brown of West Sussex County Council said they would be looking into the issue to clarify where retailers stand. He said: “If the way it’s used is misleading, then it’s got the potential to fall foul of the ASA code or the Food & Safety Act.”== PROMPT ACTION ==Clout from Nestlé Cereal Partners, which is not taking the ASA ruling lying down, could prompt some action from the ASA that would ripple through to bakery. A spokesperson for Nestlé said it is would “commence dialogue with the FSA to establish the basis on which they will recommend the consumption of whole grains and the recommended quantities to be consumed”. And the Whole Grains Council has stated there are no plans to remove portion information from the Whole Grain Stamp in the UK.As for Morrisons, a spokesperson insisted the retailer was not in the business of dictating healthy eating to its customers. “We wouldn’t give customers advice saying they should eat three portions. It’s about highlighting the fact that it’s part of a balanced diet,” she said.This is backed up by Harriman who argued the stamp is used as “shorthand” by consumers seeking out healthy wholegrain foods, rather than as a calculator. “If it ever becomes onerous or requires consumers to do the math, it wouldn’t be successful.”One way around portion claims would be simply to change the marketing emphasis. As Harriman said: “In many ways, the ’eat wholegrain with every meal’ message is more evocative than portion size.”—-=== Government guidelines for whole grains around the world ===USA 3 or more servings daily (1/2 your grains)Canada 3 or more servings daily (1/2 your grains)Australia Eat plenty of cereals… especially whole grainFrance Bread should be preferably whole grain or semi-whole grainGermany Plenty of cereal products… preferably made of whole grainHungary 5-9 units/day of cereals (mostly whole grains)Greece 8 servings/day of “non-refined cereals”Slovak Republic Increase intake of cereals (mainly whole grain products)—-=== Whole grains up in the air ===In 2005, the FDA issued dietary guidelines in the US, recommending that Americans increase their whole grain consumption to at least three servings a day – tripling the average consumer’s whole grain intake. No such guidance exists in the UK from the Food Standards Agency (FSA).The FSA has commissioned two research projects that look at consumption of wholegrain foods and cardiovascular disease risk factors. One of these trials has recently completed and is currently under peer review before finalisation of the report. The other project will not report until the end of 2009.A spokesperson for the FSA said it is too early to determine the likely implications of both pieces of research and whether this would lead to a review of government advice on whole grain consumption. He said: “Depending upon the outcome of the research projects, together with any other published evidence, the FSA would consider whether there was sufficient new information to warrant a review of advice involving relevant independent scientific committees.”The Agency has no current plans for such a review or to change its healthy eating advice on wholegrain foods which, for now, merely encourages people to choose wholegrain foods whenever possible as part of a balanced diet.last_img read more